The Millionaire's Handbook

About the Millionaire's Handbook

From Wilshire Boulevard to Wall Street, a new wave of marketing is emerging called "The Million Dollar Formula." It is the financial power generated by professionals developing business relationships rather than prospecting and cold calling. In 1982, at the Wilshire Chamber of Commerce in Los Angeles, Mel Kaufmann began his career in relationship building. He transformed building relationships from a frivolous art to an exact science. In the spring of 1982, Mel began as a marketing representative at the Wilshire Chamber of Commerce. He broke all records in enrolling new members, but there was a problem. Members attended events but they did not know how to convert meetings to millions. Kaufmann decided to give mini-talks to new members on how to convert idle chatter into business opportunities. These mini-talks evolved from small meetings to conventions sponsored and attended by major companies across America. The Millionaire's Handbook is a compilation of network principles that apply to anyone who is involved in marketing, whether for an entrepreneur, a small business person or CEO of a major corporation.The Millionaire's Handbook is for anyone whose compensation is determined by their contribution.

The Player Coach & Company has adopted Kaufmann's concepts and included them in a three hour seminar and workshop called "Turn Meetings Into Money" during which we share 100 key networking secrets. 

If you would like to attend or organize a workshop for your company, contact The Player Coach & Company at 912-484-1074.